From print: When the chips are down

The latest Big Mac index suggests the euro is still overvalued

Covering the annual movement in the Big Mac index has to be one of the most fun topics to write about. Where else can you “chomp” at over valued currencies, attract “yield-hungry investors” and ask readers to take your analyses with a “generous pinch of salt”?

Sample this:

Other currencies are dearer still. Investors looking for a safe place to put their money have sought refuge in the Swiss franc. Despite attempts by the Swiss central bank to stem the appreciation, the Swiss franc is overvalued by 68%. Those on the hunt for a value meal should also steer clear of Scandinavia. In Norway a Big Mac would set you back by 45 kroner or $7.20, nearly twice the cost in America.

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